P7 – Advertising Challenge

Primary 7 have been working in business groups to complete a challenge set by Alan Sugar. We have been challenged to advertise and promote a cereal bar to elite athletes by creating a Billboard, TV advert and packaging.

This week, we have tested the product and spent some time researching the impact of the product’s ingredients on the body. The product we are advertising is high in cereals and sugar so would give us a boost of energy. We then worked independently to generate ideas of names for the product. Back in our business group, we had to explore the views of everyone in our business and agree on three possible names.

Now we need to do some market research to find out what athletes think of the names we have created. We have generated good questions to gather the opinions of our target audience. We are going to use Twitter to conduct our market research! We are looking forward to seeing which athletes reply!

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